Tag - brand protection

brand protection

Brand protection: Market surveys and inspections

Brand protection plays a crucial role in various aspects for businesses. Beyond providing legal safeguards and augmenting brand value, it safeguards investments, preserves company reputation, and shields consumers from the perils of counterfeit products. Two very important methods in brand protection efforts are market surveys and inspections. While distinct in purpose,...

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counterfeit drugs

OSINT: A weapon against counterfeit drugs

The development of the digital world has brought about various changes, including the circulation of counterfeit drugs. As information becomes more accessible on the internet, an increasing number of methods of advertising and selling counterfeit drugs are carried out anonymously by various people. In reality, this is nothing new. Since 2013,...

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Trademark protection, preventing infringement and mitigating dispute risk

A brand is more than just a logo or a name; it represents values, quality, and a business's identity. Therefore, safeguarding a trademark is an essential step to secure a brand's integrity and reputation. Numerous trademark infringement cases, such as Apple Inc. versus Prepear, Hermes versus Mason Rothschild, and the recent...

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Brand Jacking: Understanding and Addressing its Consequences

Brand jacking: Understanding and addressing its consequences

In today's digital age, brand protection has become more crucial than ever, thanks to the rise of brand jacking. Brand jacking, also known as brand hijacking or brand impersonation, refers to the malicious act of exploiting established brands for deceptive purposes, posing significant risks to both brand owners and consumers.  In...

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